The SS 2020 Butterfly Effect collection by Burenina speaks about a metaphorical phenomenon where even a small impact on the conventional system can have huge consequences.

“A butterfly wing beat in Singapore can lead to a strong tornado in North Carolina,” wrote Edward Loretz, a mathematician and co-creator of Chaos Theory. That is how the scientist described the precariousness and instability of a chaotic system in which any event occurring in one place entails changes in another.

Fashion designer Elena Burenina transfers this idea to the modern world, where human actions, relationships, emotions play a vital part. Sometimes we ourselves are not aware of our power and the fact that our seemingly insignificant act or phrase can lead to severe consequences for a shift of the whole system.

Manifesto of designer Elena Burenina in the SS 2020 collection: even if a flap of a butterfly’s wing can cause a tsunami, what is then a human capable of?

“People sometimes don’t even suspect what a powerful potential lies inside us. Often, they level their capabilities, thinking: I can’t do anything, why do I need it, it won’t work out anyway. However, a posteriori even the slightest movement can turn the system around, even a flap of a butterfly wing. A human must feel his power! ”- Elena Burenina comments on the creation of the collection.